When a quarterly refresh beats a full redraw
Signals that your category margin contribution charts are stale — and when a lighter refresh is enough.
Not every assortment change needs a brand-new engagement. A quarterly chart refresh fits when field mappings are stable and only costs, mix, or promos moved.
Refresh signals
- Supplier cost letters landed for a large share of the aisle
- Promo depth changed on contribution leaders
- A modest range tweak redistributed volume without renaming the category tree
Full redraw signals
- Banner merger or new franchise codes
- Finance changed the official cost basis
- You need a different contribution definition for a board pack
If you are unsure, describe the change in a chart brief and we will recommend the lighter path when it is honest to do so.