ForestBase Desktop
Client stories
Notes from buyers and finance partners who commissioned contribution charts, workshops, or quarterly refreshes.
“They rebuilt our frozen aisle contribution view after a supplier cost rise. The chart made the delist decision obvious — though we still argued about the seasonal footnotes for a full afternoon.”
Priya N. · Category Manager, Midlands grocery group
“The workshop forced us to rank promo ideas against contribution bars instead of gut feel. I would have liked a second hour for ambient lines; three and a half hours went quickly.”
Marcus T. · Commercial Finance, South West wholesale
“Quarterly refreshes keep our cash-and-carry soft drinks pack honest after each cost letter. The change callouts save me from hunting differences in spreadsheet tabs.”
Elena R. · Buyer, national cash-and-carry
Extended story: chilled protein redraw
A regional multiple asked for category margin contribution charts across chilled protein ahead of a spring range review. Cost files mixed invoice and net rates; we paused two days until finance confirmed which rate fed the P&L. The final pack showed two subcategories carrying promotional weight that erased contribution from hero SKUs. The team kept the heroes, shortened the promo depth, and used the annotated bridges in the supplier meeting the following week.
Extended story: workshop after a messy merger
Post-acquisition, two banner assortments sat in one planogram language. A margin review workshop used side-by-side contribution charts to decide which private-label codes to retire first. Attendees left with twelve ranked actions; eight were complete before the next quarter’s refresh cycle began.